Major Changes to Amazon’s Bundling Rules—Here’s What Sellers Need to Know
Amazon recently announced a big change to its bundling rules for sellers. Starting October 14, 2024, only manufacturer-created bundles will be allowed. This means you can no longer combine different brands or curate your own product bundles under your brand name. This could impact many sellers in the in grocery, pet, baby, health, and beauty categories which are filled with product bundles. Next Steps If you’ve been bundling products to boost sales, this might feel like a setback, but it’s also a chance to rethink your strategy. Amazon will give a 30-day notice before removing any non-compliant bundles, so you have time to adapt. If bundling is key for your business, now is the time to adjust and find new ways to add value for your customers. Stay compliant and keep your business thriving!
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