The competitive landscape on Amazon has shifted significantly over the past four years. While the marketplace continues to attract nearly a million new sellers annually, the number of active sellers has dropped from 2.4 million in 2021 to under 1.9 million in 2025. This reduction creates a prime opportunity for sellers who can navigate Amazon’s […]

Amazon continues to grow its international marketplace footprint, yet most sellers are not expanding beyond their home markets. Despite Amazon’s efforts to simplify global selling, nearly 70% of sellers remain active in just one country—missing out on less saturated markets with untapped potential. Amazon Sellers Are Hesitant to Expand Internationally According to research by Marketplace

The competitive landscape for Amazon sellers has shifted significantly over the past four years. Despite the platform continuing to attract nearly a million new sellers annually, the number of active sellers has declined from over 2.4 million in 2021 to fewer than 1.9 million in 2025. This reduction has created new opportunities for those who

Amazon recently announced a big change to its bundling rules for sellers. Starting October 14, 2024, only manufacturer-created bundles will be allowed. This means you can no longer combine different brands or curate your own product bundles under your brand name. This could impact many sellers in the  in grocery, pet, baby, health, and beauty categories which are filled with product bundles. Next Steps If you’ve been bundling products to boost sales, this might feel like a setback, but it’s also a chance to rethink your strategy. Amazon will give a 30-day notice before removing any non-compliant bundles, so you have time to adapt. If bundling is key for your business, now is the time to adjust and find new ways to add value for your customers. Stay compliant and keep your business thriving!