Case study 1

Babycare brand

Market overview

The baby care products market size is projected to be valued at US$ 88.6 billion in 2023 and is expected to rise to US$ 167.9 billion by 2033 according to FutureMarketingInsights. The sales of baby personal care products are expected to capture a compound annual growth rate (CAGR) of 6.6% during the forecast period. According to statistica, sales for toys and baby segments topped 6.6 billion U.S. dollars worldwide in 2021 on Amazon, the market leader for

ecommerce retail sales.

Growth Factor

  • Parents having significantly more discretionary income and being more aware of the commercial availability of diverse organic products.

  • Rising birthrates in emerging nations as well as growing consumer awareness about infant hygiene.

  • Rising awareness of children’s oral hygiene

Key trends

  • Parents are familiar with the baby’s raggedness when engaging in play and its ramifications. Consumers sensibly choose reputable brand items with various smells and sorts to combat such realities and provide hygienic environments.

  • Couples who get married and start a family in their mid-thirties to mid-forties are seen to be financially secure, which increases their ability to spend on infant care items.

  • Globally, rising female labor-force participation, changing parenting preferences, growing independence, and increased spending capacity are expected to drive market growth.

Opportunity

The high availability of organic and skin-friendly products is likely to provide ample opportunities for market growth.

The industry is also being driven by growth in working mothers around the world. This expansion is linked to rising purchasing power and the correspondingly significant increase in spending on baby care items.

Results

Brand internal identifier: U3202303

Amazon Marketplaces: United Kingdom, Germany and Spain

Category: Baby care

Unique ASINS: 11

Profit margin: 82%

Monthly net profit: £3513

Profit multiple: 3

Sale price: £126,468

Partner(s) country: United Kingdom

Partner(s) total earning from sale: £25,385.4

Total partner(s) earning:£33,458.4

Duration of project: 9 months